ABM and B2B Marketing Webinar

ABM and B2B Marketing: A Match Made in Heaven

  ●   January 24, 2023 | Analytics, Content Marketing
Written by
January 24, 2023 | Analytics, Content Marketing

Love is in the air! And, there are no better relationship goals when it comes to generating new business than ABM and B2B marketing. But many brands still don’t have an established ABM strategy, and most don’t know where to begin.

Delivering a personalised customer experience is essential to business growth, so it’s no wonder that account-based marketing (ABM) is crucial to ensuring alignment between sales and marketing. On 14th February, we’ll be joined by our very own Dominic Whittington, Head of UX, and Mellisa Hutchins, Content Manager, as they share their experiences with understanding customer needs and implementing an ABM strategy. 

If you want to learn how ABM and B2B marketing work hand-in-hand, register your details below. You’re in for a treat! The webinar will be held on Tuesday 14th February at 13:00 GMT via Zoom. Will you join us this Valentine’s Day? 💕

Sign up today and discover how to attract success.

Register Now

What can you expect?

In this webinar, we’ll take you through how to develop buyer personas, understanding the key touchpoints and how to tailor your messaging accordingly.

We will also explore the three steps you need to develop a successful ABM strategy:

  1. Determining your account selection criteria
  2. Coordinating across your sales and marketing teams
  3. Channel and tech utilisation 

Join us as we share practical tips to help you get started with ABM and the metrics you need to track for success.

Our speakers

Mellisa Hutchins, Content Manager

Your ABM strategy starts here

Find out how to deliver a consistent customer experience and maximise your business’s relevance. Simply register your details below to discover the secret to a successful ABM strategy. Don’t miss out!

Our Blog