How To Improve Performance with Audience-first SEO & Content Strategy

Semetrical, Audiense and Pulsar hosted a webinar on “How to improve performance with audience-first SEO”.

The webinar shared insights on how SEO professionals can integrate social media data with their keyword intelligence via emerging audience intelligence technologies to:

• Understand keyword-level ‘search audiences’ by gathering behavioural insights using social consumer segmentation data from audience intelligence research
• Enhanced keyword-level content strategy and SEO topical modelling informed by integrating keyword intelligence and audience intelligence insights
• Efficiently prospect hyper-relevant influencers and link opportunities at scale per niche audience community within a keyword segment.

The webinar was jointly hosted by Rory Hope, Head of Inbound Marketing at Semetrical, Jessica Mackereth, Senior SEO Analyst at Semetrical, Javier Buron, CEO & Co-founder at Audiense and Davide Berreta, VP Marketing at Pulsar.

You can access the webinar at Audiense’s ‘Audience-first SEO Resources’ hub page. 

Whilst the presentation slides are available here.