The Search Marketing Roundup - Best of June and July 2018 - Semetrical

The Search Marketing Roundup – Best of June and July 2018

August 3rd, 2018 Posted by Search Marketing Round Up, SEO 0 comments on “The Search Marketing Roundup – Best of June and July 2018”

The months of June and July have been packed to the brim with World Cup highs and lows, some of the hottest temperatures on record and a number of key developments within the search marketing community. In case the latter was slightly overshadowed, we’ve got a handy roundup of the news and updates you may have missed.

Google brings jobs search feature to the UK

A year after being debuted in the US, the Google for Jobs search feature has launched in the UK and includes listings from a number of major recruitment services.

Google has said that it is not looking to compete with such services and people applying to the jobs will have to click through to the listing on the relevant site to be able to send off their application. See Google’s guidelines on how to ensure your job postings appear on Google for Jobs.

Joy Xi, Google’s product manager explains that now, when you search for ‘jobs near me’, ‘teaching jobs’ or similar, you will be able to click through to a feature that collates search results from across the web which meet your unique needs. Added to this, you can access salary information, reviews and employee ratings while also finding out how long the commute is likely to be.

Google launches AdWords add-on for Google Sheets

A new add-on by Google AdWords has been launched for Google Sheets which will allow users to import data for analysis and reporting.

Once the add-on has been installed and connected to an AdWords account, you will be able to choose metrics columns, set filters, report time frame and name the report from a sidebar in the “Report Configuration” tab. The same goes for an MCC account but you will also be able to select multiple accounts and bring data into the same report.

Use the Add-ons drop-down to edit an existing report or refresh reports with the latest data and as with other Google Sheets, you can share reports with anyone.

Download the add-on for AdWords in beta here.

Google My Business Agency Dashboard is now live

Having heard about this feature during the month of May, June saw the launch of the new Google My Business Agency Dashboard.

The Agency Dashboard allows local marketing agencies and SEOs to manage multiple listings far more efficiently and intuitively.

The new features are as follows:

  • Manage all your locations under one account – the dashboard no longer limits you to 100 locations per account
  • Send and receive invitations to manage listings more easily and view the status of these requests from the Agency Dashboard
  • Location and user groups – all locations within an Organization account will now be contained within a location group, while User Groups will enable agencies to manage teams and control access to their location groups.
  • The Dashboard allows you to efficiently search for locations within your entire account or within a particular Location Group

New feature announced within the beta Google Search Console

At the end of June, Google announced a new feature in the beta Google Search Console called the URL inspection tool. The tool gives insight into a specific URL on how Google indexed that particular page in order to provide more transparency when it comes to Search.

The URL inspection tool provides detailed crawl, index and serving information about your pages, directly from the Google index. Also included are AMP errors, structured data errors and indexing issues.

See below for an example showing when a page has been successfully indexed as well as if a page isn’t indexed and the reasons why.

 

As always, please feel free to get in touch and share your thoughts with us. We look forward to seeing you again soon!

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