It’s been another busy month in the search marketing industry with a number of new developments unfolding. Get up to speed with the key updates below:
Google to expand their ‘People Also Ask’ section to give more comprehensive answers.
On 10th February, Google’s Satyajeet Salgar announced that their ‘People Also Ask’ section will now include dynamically loading suggestions. When you search for a query, Google presents you with a list of other related questions that you may find useful. By tapping on a new search query from the list, Google dynamically generates a new search query related to what you have just selected and continues to do so as you scroll down the page. Salgar tweeted a handy GIF to demonstrate how this works.
Not only does this feature help you to find all the information you’re looking for from one results page, making for an improved user experience overall, but it also significantly improves Google’s search volume and prevents users from leaving the page.
This feature is currently only available in US search results, but it’s likely that it will be rolled out in the UK, so watch this space…
Ahrefs conducts a study into how long it takes pages to rank in Google.
On 6th February, Ahrefs conducted a study into one of the most commonly asked questions in the SEO world: how long does it takes a page to rank in Google? As we know, the answer to this question very much depends on a number of different variables and is not a simple one to answer.
In order to quantify their answer, Ahrefs took a close look into the age of the 10 top-ranking pages and the position history of a sample of 2 million pages.
Key findings from the study:
On average, every page ranking in the top 10 is least 2 years old, and the sites that rank in position 1 are on average almost three years old.
Just 22% of pages ranking in the top 10 were less than one year old, showing that the majority of SERPs are dominated by older pages.
Out of a sample of 2 million keywords, the majority of pages ranking in the top 10 took approximately 61 to 182 days to get there.
Perhaps unsurprisingly, 95% of newly published pages included in the study did not make it into the Top 10 rankings within a year.
The small percentage of newly published pages that did manage to break into the top 10 rankings (5.7%) took on average between 2 and 6 months to do so.
So, it just goes to show that there’s no easy shortcut to push a site into the Top 10; we’re in it for the long-haul.
Google announces that Google Assistant will roll out on all Android phones
On February 27th, Google revealed that they are planning to release Google Assistant to all eligible mobile devices running Android 6.0 and above.
Google’s Personal Assistant will be made available to English users in the US first but the UK shouldn’t have too long to wait as after the initial US roll out, Canada, Australia and the UK are next.
When exactly your device will receive the update, is something we’re not quite sure of, however Google has said that its arrival is imminent.
With Google Assistant on your phone you will be able to:
- Get directions
- Switch on connected devices
- Retrieve information from your emails
- Tell you weather conditions
- Bring up photos based on location tags
- Set reminders
John Mueller confirms that Panda takes into account site quality, as well as site architecture
On 27th February, Google’s John Mueller confirmed that Panda takes into account site architecture and other aspects of the website, and not just poor quality content.
He stated that Panda looks at the site holistically and takes into account everything that may affect the quality of the site.
Thanks for reading February’s edition of The Search Marketing Roundup, as ever we’d be delighted to hear your thoughts on the latest search industry updates.