We’re back again with the latest Search Marketing Roundup. Read on for a summary of the key developments in the search marketing industry throughout the month of April.
One month of Google’s mobile-first indexing.
After years of waiting in anticipation since its announcement back in 2016, Google’s mobile-first indexing changes are finally here.
Previously, Google’s crawling, indexing and ranking systems have typically used the desktop version of a page’s content. But, as a direct response to seismic shifts in consumer behaviour and mobile devices accounting for over half of all traffic, Google will now rank web pages based on its mobile version.
This month, the first batch of notifications have been sent to SEOs and webmasters via their Google Search Console. This lets you know, by specifying the domain name of the site, that it has been switched over to the mobile-first index.
Google testing ‘more results’ button for infinite scrolling.
Google has started testing infinite scrolling for mobile search results pages. Where you would usually see page numbers at the bottom of SERPs, there is now a “more results” button. Upon clicking this button, rather than moving to the next page, additional search results will load below what’s already there.
Although Google has confirmed this is just a test, searchers are seeing this interface more frequently.
Google confirmed that a search algorithm update took place this month.
This month Google confirmed that it released a broad core search algorithm update explaining that they happen several times throughout the year.
Google referenced its statement from the previous update which took place in March and informed us that some sites may see drops or gains in their rankings with under-rewarded sites benefiting the most from the changes.
Google went on to say that there is no specific fix a site can undertake for pages not performing as well but instead to focus on creating great content which in time will be rewarded when future updates take place.
As always, please feel free to get in touch and share your thoughts with us. We look forward to seeing you again soon!