Search Marketing Round Up Archives - Semetrical

Posts in Search Marketing Round Up

The Search Marketing Roundup – Best of February 2017

March 10th, 2017 Posted by Digital Marketing, Search Marketing Round Up, SEO 0 comments on “The Search Marketing Roundup – Best of February 2017”

It’s been another busy month in the search marketing industry with a number of new developments unfolding. Get up to speed with the key updates below:

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The Search Marketing Roundup – Best of January 2017

February 14th, 2017 Posted by Search Marketing Round Up, Uncategorized 0 comments on “The Search Marketing Roundup – Best of January 2017”

There have been a range of developments in the search marketing industry since the beginning of the 2017, and we’ve listed the key updates below.
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The Search Marketing Roundup – Best of November 2016

December 5th, 2016 Posted by Search Marketing Round Up 0 comments on “The Search Marketing Roundup – Best of November 2016”

Welcome to the Search Marketing Roundup – Best of November 2016. We’re excited to share all of the major news from the SEO community throughout the month, so sit back, strap in and enjoy!
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The Search Marketing Roundup – Best of October 2016

November 7th, 2016 Posted by Search Marketing Round Up, Uncategorized 0 comments on “The Search Marketing Roundup – Best of October 2016”

We’re back with the Search Marketing Roundup for October 2016. It has been a volatile month in the SEO industry, with the wake of Penguin 4.0, among a sea of other key changes that we must be aware of in the industry. Below we summarise the main updates in search marketing from the month.
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The Search Marketing Roundup – Best of August 2016

September 1st, 2016 Posted by Search Marketing Round Up, Uncategorized 0 comments on “The Search Marketing Roundup – Best of August 2016”

Hello everyone, we’re back with the latest Search Marketing Round-up for August 2016. It’s been a news-worthy month, so let’s jump right into the key developments which you can’t afford to miss!
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The Search Marketing Roundup – Best of July 2016

August 2nd, 2016 Posted by Search Marketing Round Up, SEO, Uncategorized 0 comments on “The Search Marketing Roundup – Best of July 2016”

Here we are half way through the summer, and we’re back with the latest instalment of The Search Marketing Roundup for July 2016! We’ve been receiving some great feedback over social media, and via the comments section which we really appreciate. So as ever, we encourage you to get involved and send us your thoughts!
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The Search Marketing Roundup – Best of June 2016

July 6th, 2016 Posted by Search Marketing Round Up, SEO, Uncategorized 5 comments on “The Search Marketing Roundup – Best of June 2016”

Welcome to The Search Marketing Roundup for June 2016, read on below for an update on the latest news in the search industry.
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The Search Marketing Roundup – Best of May 2016

June 3rd, 2016 Posted by Content Marketing, Search Marketing Round Up, SEO, Uncategorized 0 comments on “The Search Marketing Roundup – Best of May 2016”

As we approach the beginning of summer in London, we reflect on all things search, social media and content marketing throughout May, so you can start June with the confidence that you’re up to speed with the important news from the digital marketing industry.

Google announce mobile-friendly ranking algorithm roll-out

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The Search Marketing Round-up – Best of April 2016

May 10th, 2016 Posted by Search Marketing Round Up, Uncategorized 0 comments on “The Search Marketing Round-up – Best of April 2016”

Between April 9th-10th, Google’s webspam team issued numerous manual actions for “unnatural outbound links”. John Mueller later claimed these were directly related to the warning Google gave in March, requesting for all bloggers to disclose links from free product reviews by adding rel=”nofollow” to their external links.
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The Search Marketing Round Up – Best of March 2016

April 5th, 2016 Posted by Search Marketing Round Up, Uncategorized 1 comment on “The Search Marketing Round Up – Best of March 2016”

 

So here we are at the beginning of Spring, looking ahead at the exciting changes that await all of us who work in search marketing this year. However, we feel it’s important to take a second to review the key talking points in the industry throughout March 2016. We want to make sure you didn’t miss anything important; so enjoy and we always love to hear your opinion at the end!

The Toolbar PageRank Is No More

Google removed the ‘toolbar’ PageRank in March 2016, meaning there will not be any data shown at all.

In case you didn’t know, here is Google’s top level explanation of PageRank as: “PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B.

The ‘toolbar’ PageRank was used by many SEO’s, however it became an issue when search professionals began to fixate on obtaining links from webpages with high PageRank, whilst not considering the context of the webpage linking to their website.

Furthermore, there is difference between the ‘toolbar’ PageRank, and the ‘internal’ PageRank score which Google used as a core part of it’s ranking algorithm. The public-facing ‘toolbar’ PageRank was only every updated every couple of months, and therefore it wasn’t an accurate metric. Google retained it’s ‘internal’ PageRank score.

We hope that this withdrawl of the ‘toolbar’ PageRank will encourage more SEO’s to develop link acquisition strategies that focus on earning backlinks from contextually relevant domains – rather than focusing on getting backlinks from any domain which has a perceived high PageRank.

Google PageRank Toolbar

Source: Search Engine Land

Google Confirms They Do Use Site Authority Signals for New Pages

Barry Schwartz highlighted on Search Engine Roundtable that John Mueller had made a statement on Google+ Hangouts that Google uses site-wide domain authority signals for new pages.

This means that if a website has a high site-wide domain authority, then Google will use this as a metric when gauging where new pages should rank if they do not have any previous signals (e.g. backlinks).

John Mueller said the following on how Google ranks new webpages: “For the most part, we do try to understand the content and the context of the pages individually to show them properly in search. There are some things where we do look at a website overall though.

So for example, if you add a new page to a website and we’ve never seen that page before, we don’t know what the content and context is there, then understanding what kind of a website this is helps us to better understand where we should kind of start with this new page in search.

So that’s something where there’s a bit of both when it comes to ranking. It’s the pages individually, but also the site overall.”

So if you’re producing content for a website which excels in a specific topical niche, you can expect to receive an advantage when it comes to ranking for new target keywords, should they be relevant to your expertise and the page is optimised.

Source: Search Engine Roundtable (Barry Schwartz)

Google Announce That Mobile-friendly Ranking Factors Will Be Boosted in May 2016

In April 2015, Google released it’s mobile-friendly ranking algorithm – dubbed ‘Mobilegeddon’ as I’m sure you’ll remember – however, in March 2016, Google announced that the mobile-friendly ranking algorithm factors will be given a boost from May 2016.

The mobile-friendly algorithm is a page by page signal, which means it takes Google a while to evaluate each page, and subsequently results in a gradual roll-out across the web.

Google stated: “If you’ve already made your site mobile-friendly, you will not be impacted by this update.

Google ended their announcement with the following statement: “the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

However, we would advise that if your website is not already mobile-friendly, that you heed this announcement as a warning to allocate resources on updating your website for mobile UX. If your resource is limited – start with your priority pages.

Google Are Re-designing AdWords for Marketing In a Mobile-first World

Google provided an early look into the new AdWords user interface, commenting on how this material design focuses on three key areas of the platform. Google state three key areas of their AdWords mobile-first redesign:

  • “Adwords should be more about your business, and less about our product”
  • “You want the data you care about at your fingertips.”
  • “You need simple yet powerful tools”

Google claim they will continue to build out the new mobile-first AdWords experience throughout 2016 and into 2017. Jerry Dischler, Vice President of Produce Management for Adwords said they will continue to listen to feedback from their customers.

Source: Google Adwords Blog

March 2016 Google Algorithm Updates – Panda, Quality Updates or Penguin Tests?

You can see from the SERPmetrics top100 flux that there were significant ranking fluctuations reported in the first half of March 2016.

Search Metrics Ranking Tremors

So we’re all waiting on Penguin, which is due to be refreshed in the Spring 2016, however, a number of people have seen fluctuations which resemble trademark Google Panda and quality algorithm characteristics.

Glenn Gabe reported that he’d been working with a number of websites which had been affected by the Google Panda or quality algorithm, and they saw an increase or decrease in overall SERP visibility suggesting a correlation.

Barry Schwartz was monitoring the ‘chatter’ in webmaster forums, and noted a key quote: “Something started yesterday evening. Sudden drop in traffic. The remaining google traffic are full of homepage visits then exit. Last time is saw something bad like this, a new panda was released.”

Google is Testing Adding Clickable Phone Numbers to Organic Search Results

Barry Schwartz reported on Search Engine Land that Google had been testing adding phone numbers to organic search results. Have you seen clickable phone numbers in the search results before? Probably.  However, they would have been from paid advertisements, or local search results.

Organic Phone Number Test

Source: Search Engine Land (Barry Schwartz)

From all of us here at Semetrical, we hope you have found this interesting, and we warmly welcome your thoughts on the key talking points from March 2016. We hope to see you again soon!