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Posts in Mobile & App

Mobile First Indexing: Key Considerations & Testing

February 27th, 2017 Posted by Mobile & App, SEO 0 comments on “Mobile First Indexing: Key Considerations & Testing”

Since mobile searches overtook desktop around 2014, Google has long talked about building a separate index for mobile pages. (more…)

The Good, the Bad and the AMP

August 16th, 2016 Posted by Mobile & App, SEO 0 comments on “The Good, the Bad and the AMP”

With the release of Accelerated Mobile Page (AMP) technology in 2016, Semetrical have decided to take a look back into the history of mobile technology and internet usage. We want to understand how user behaviour has changed over the last 10 – 15 years due to the ability to access the internet from a mobile device, and how marketers have adapted to reach their audiences.