GOOGLE TAG MANAGER SERVICES

Implement a wide range of tracking via our google tag manager services

Historically tracking and 3rd party tracking scripts would have to be implemented via development teams. This meant changes being deprotritised and long waits ahead of code releases. Google Tag Manager removes the need for this, giving non-development personnel the ability to update tracking without the need to delay, keeping it agile and aligned with current marketing needs. This free tool enables custom data to be sent through to Google Analytics. Activities such as PDF downloads, scroll tracking, cart abandonment are just some of the many possibilities that are available with Google Tag Manager. What’s more? Google Tag Manager can be used on AMP sites and mobile apps. This is a must-have tool if you want to maximize your Google Analytics reporting capabilities and find insights into your site’s performance.  At Semetrical, our Analytics team can provide bespoke Google Tag Manager services, ranging from tagging audits to full tracking migrations.  We ensure our clients optimise this tool so that they can make the most out of their available data.


EXPERTISE

Our Google Analytics services include:

Tracking Installation:

If you are considering launching a website it can be hugely beneficial to have a robust tracking solution setup in place from the start. By using Google Tag Manager, we can also ensure you incur no extra costs from developers.

Google Tag Manager Audits:

Our specialist team can review your current setup and provide you with feedback and recommendations specifically focused on optimising tracking on your site.

Google Tag Manager Cleansing:

With so many things to offer on Google Tag Manager, we often see messy containers with no structure. Semetrical can update your tags with logical naming conventions to facilitate Google Analytics reporting.

Tag Migrations:

Have you previously set up your tags without Google Tag Manager? No problem. We can map your existing tags and migrate them to Google Tag Manager

Tag Manager Training:

With so much knowledge around Google Tag Manager, it seems a shame to keep it all to ourselves! We can run onsite training courses that will help your employees make better data driven decisions.

If you are considering launching a website it can be hugely beneficial to have a robust tracking solution setup in place from the start. By using Google Tag Manager, we can also ensure you incur no extra costs from developers.

Our specialist team can review your current setup and provide you with feedback and recommendations specifically focused on optimising tracking on your site. 

With so many things to offer on Google Tag Manager, we often see messy containers with no structure. Semetrical can update your tags with logical naming conventions to facilitate Google Analytics reporting.

Have you previously set up your tags without Google Tag Manager? No problem. We can map your existing tags and migrate them to Google Tag Manager

With so much knowledge around Google Tag Manager, it seems a shame to keep it all to ourselves! We can run onsite training courses that will help your employees make better data driven decisions.


DEFINITION

What is Google Tag Manager?

We all know how powerful Google Analytics is for reporting on website performance. Google Tag Manager enables you to make the most of your Analytics views by providing data that is specific to your site. It is a tag management tool that lets you deploy and edit tags on your site, overcoming the need of manual hard coding. This increases the efficiency of the marketing process and reduces the dependence on web-developers.


CLIENT REVIEW

OnTheMarket has worked with a broad multi-disciplinary team at Semetrical since before the launch of our property portal in 2015. One of the most valuable benefits of our relationship has come from the analytics team, which provides smart insights and a complementary external intelligent perspective in supporting us continuously to improve portal performance and the user experience. For instance, they help us identify opportunities to increase efficiency in lead generation for our agent customers and they help us implement A/B testing, working constructively with our marketing and IT teams to define the key measurement criteria and evaluation methodology. They help ensure that when we analyse data, we look at things in the round to produce quality actionable reporting, understanding better the user journey and the long-term implications as well as crunching the immediate numbers, whether they relate to conversion rates or repeat visits or other measures of engagement.

Jon Milson,Marketing Director, OnTheMarket.com


PARTNERSHIPS

Multi award winning agency with many certified partnerships


WHY SEMETRICAL?

Create a tracking infrastructure that aligns with your business needs

We have helped businesses, both large and small, improve and optimise their web and app tracking data. With experience on a B2B, B2C and ecommerce level, our specialised team understands well that every website comes with its own set of unique challenges. We will always adapt our installation and analysis to fit the individual needs of the client and ensure that reporting is optimised to provide the insights that are critical to business functions.We pride ourselves on the long-term relationships we have built with our partners. The closer you are to a business the better you can understand the nuances of their data. By nurturing these long term relationships we ensure that our clients get the most out of our expertise. Semetrical only provides bespoke solutions that put client communication at the centre. We liaise closely with stakeholders no matter what the project is, so that the end output provides the best ROI to the client.


GET IN TOUCH

Contact our Analytics team for a free consultation













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